70% of visitors to East Region are day trippers and 80% are from New York State.
More than half of visitors to sites in the eastern region come for a specific cultural and heritage tourism site or special event, rather than to visit the region in general. Historic sites and festivals are top attractions, followed by museums. This is in contrast to visitors to the West Region of the Corridor, where visiting family and friends is a more typical draw.
The typical profile of a Corridor visitor is an adult between ages of 46 and 75, with income of $75,000 or more per year and travelling with immediate family members.
These visitors patronize local businesses: of those that shop, 57% visit historic downtowns, 43% shop in locally owned stores, 50% of meals eaten are in locally owned restaurants, and 21% of overnight visitors stay in locally-owned lodging facilities (vs 29% who stay in chain hotels/motels).
Most survey respondents reported learning about Corridor sites and activities from a previous visit and from the Internet. Family and friends was the next most common method for visitors to get their travel information. Repeat visitation to the Corridor is high – 54% reported being a repeat visitor.
Total visitors to heritage sites in the eastern region are estimated at 998,000 per year. Most of these visitors are day trippers who live in or near the Corridor. (See attached for maps of visitor origins).
Day trip visitors spend approximately $33 per trip and overnight visitors spend approximately $360 per trip (See attached for visitor spending details).